Learn More MY MISSION FOR WISCONSIN. At the same . Home; Social Media; The Maersk Social Media Story, Jonathan Wichmann; Click . Read on for insights from Jonathan, our "Work It Out" advice segment, and Eric's Social Media Stat of the Week (this week: are we unfriending each other more than ever? Maersk Line har for nylig færdiggjort et stort anlagt studie i deres egen overraskende succesfulde brug af sociale medier i en B2B-industri, der normalt bliver anset for at være ekstremt konservativ. So says Jonathan Wichmann, the man behind Maersk's active use of social media. Bis heute 8 Jahre und 7 Monate, seit Okt. Presentation from Big Data & Language Technology Conference May 2013 Jonathan Wichmann ist der „1-Million-Likes-Mann". Jonathan Wichmann. We, The People of Wisconsin must stand up for our rights, beliefs and future. Even though B2B companies are separated from their consumers, they now join social media platforms. Is Maersk A B2B? 25 September 2012 / Social Media Week, London / @JonathanWich Maersk Line in social media In dem Interview bei Forbes erzählt Jonathan Wichmann, wie es vor 2 Jahren beim Start aussah . maersk line social media. The person in charge, and definitely a required recognition, was by a gentleman named Jonathan Wichmann. So be it, says Jonathan Wichmann. Zsolt Katona and Miklos Sarvary. He began with spontaneous Facebook posts featuring photos and . Jonathan Wichmann is a digital strategist, content developer and co-founder of Orca Social, a social business consultancy and Wichmann/Schmidt, a creative agency. Wichmann established himself as a strong player in the world of social media and digital strategy for business at Maersk Line, where he was the head of social and received international acclaim for his pioneering approach. Die Reise für Maersk Line begann vor 2 Jahren auf Facebook. He has won international awards for his efforts and has been featured in e.g. But before we get to the study itself, it makes sense to outline what we have done to date, during the first phase of the programme. Hosts: Amber MacArthur and Sarah Lane Guest: Jonathan Wichmann Head of Social Media, Maersk Line Download or subscribe to this show at twit.tv/tsh. Jonathan Wichmann ist der „1-Million-Likes-Mann". He holds a MA in Literature from University of Copenhagen and is the author . Als Social Strategist interessiert ihn, wie die tektonischen Verschiebungen . Republican Candidate for Wisconsin Lt. The project appealed to me right from the beginning. Wibroe, Duckert & Partners. Facebook gives people the power to share and makes the world more open and connected. Put together a team focused on social media strategy 2. Even though she had been working full-time on social media as the Global Community Manager since June 2013, she was . He holds a MA in Literature from University of Copenhagen and is the author . When we had 200.000 followers on Facebook, we estimated that about 40.000 of them were our customers. I'm also the co-founder of Wichmann/Schmidt, a creative agency based in Copenhagen, Denmark. About I'm a communication advisor and consultant, working with B2B large caps and executives primarily. The world's largest carrier decided to take a new look at things and appointed Jonathan Wichmann as its dedicated head of social media. Maersk Line's solid position within the social media has at times been a balance between opening up to the public and keeping with the management's reliance on Maersk Line's name not becoming tainted, explains Jonathan Wichmann, Head of Social Media for Maersk Line. Concentrate on where your audience is - Engage users on targeted platforms 2. Former Head of Social Media of shipping giant Maersk, for which he won acclaim and awards. It also mentions the challenges the company faced and is facing. Jonathan Wichmann (@JonathanWich) is the Maersk Line head of social media, and up until a couple of months ago, comprised the social media department. I 2013 kom han tilbage til bureausiden som Social Media Strategist & Consultant i Wibroe . Contribute to our show! How do you think Maersk Line's competitors will react to the company's success in social media? One such company is Maersk, a Danish shipping company founded in 1904, the largest of its kind, with 50% of its business from small customers. Ud over nyhedsbrevet får du max to andre faglige e-mails om ugen. Lets stand together. " asks Jonathan Wichmann, who is in charge of Maersk Line's activities on social media. The media is telling the story (even the shipping press). Maersk Line, the largest container shipping company in the world, launched its brand promotion through social media platforms. Jonathan Wichmann co-founded Orca Social, a member-based social media consultancy for large B2B organizations. Within a year Maersk Line had more than 650,000 followers on Facebook. How Do You Think Jonathan Wichmann Calculated The 1500 Percent Roi On Facebook? 4 Jahre und 2 Monate, Aug. 2007 - Sep. 2011. Among other things, I was the person behind Maersk's success story on social media back in 2011-13. Last Update. Only you grow smarter together," says Jonathan Wichmann. For this reason, Wichmann learned more about the B2B social . This episode features Jonathan Wichmann the head of social media for Maersk Line, the world's largest container shipping company. This was an enormous task that involved companies with B2B business engaged in social media, and its end users, hence Wichmann evaluated the company and what it required to achieve its mission. Maersk says its business in China is feeling the impact of Covid lockdowns, though "not as much as you may expect.". About 68 percent said our social-media efforts had improved their perceptions of Maersk Line. Analysts: Maersk Line leads the way in social media Wichmann now heads up Wichmann and Schmidt with clients that include Audi . From left to right: A bird's-eye view of Edith Maersk; the stern of Emma Maersk; a bus being discharged from Olga Maersk in Bangkok the 1950s; and the "Wall of #maersk" in our CEO's office. Experts are using it as a best practice case. The company handed Jonathan Wichmann the task of managing and controlling Maersk Line's social media profiles and presence in the market. Who is Jonathan? Who is Jonathan? Join Facebook to connect with Jonathan Wichmann and others you may know. May 4, 2022, 4:00 AM PDT. In this article, Jonathan Wichmann, the company's head of social media, shares the recipe for Maersk Line's success on social media. Read more. Having launched Maersk's social media strategy in 2011, Wichmann has built a following of more than one million 'likes' on Facebook. Logg Dich jetzt ein, um das ganze . People just can't help themselves. Most Popular; Study; Business; Design; Technology; Travel; Explore all categories; the maersk social media story, jonathan wichmann. Authors: Jonathan Wichmann Co-founder of Orca Social, a member-based consultancy helping B2B companies communicate. Furthermore, Facebook can help us recruit new employees around the world, and . I have always believed — and have been quoted saying — that you . In 2011, I was brought in from the agency side with the primary aim to get Maersk Line started on social media. In the fourth quarter of 2011, Maersk began its foray into a new type of brand campaign with - drum roll - one person. § World's largest shipping company § 25,000 employees, 150 countries, 325 offices, 600 container ships, 2,2 million containers 2 Previously, Jonathan was a Team Lead, Trade Com. Copywriter. 1.MAERSK LINE AND WHY SOCIAL MEDIA STILL MATTER Cambridgeshire Chambers of Commerce / @JonathanWich / 10.06.2014 2. What is a 100+ year old boring shipping company doing playing in the social space - a space many believe is reserved for sexy and young consumer brands? Is Maersk A B2B? Jonathan Wichmann, Co-founder of Orca Social and Wichmann/Schmidt, is the journalist who turned copywriter and then became the digital communications guru at Maersk Line. Erfaring. The world's largest container ship and supply vessel operator since 1996; Mærsk group ( APM Terminals, Mærsk Oil and Mærsk Drilling); 15-17 % market share; More than 125 countries with 25,000 employees (2012); Won 2 Awards in 2012: Community Presence in social media and Social Media Campaign of the Year. Co-founder of creative agency Wichmann/Schmidt. On 30 September 2013, I left Maersk Line after exactly two years at the Headquarters in Copenhagen. Nina Skyum-Nielsen was excited to take on her new role as the head of social media at the world's largest container shipping company, Maersk Line. Maersk's relatively quick social media success dispelled the argument held by Maersk and its competitors that B2B companies, boring industries and unrecognizable brands were not fit for social media platforms. It may not be groundbreaking, but how many companies really follow it when it comes to social media? Governor. We chat with Maersk Line's Head of Social Jonathan Wichmann, Facebook's new Graph Search, Yelp's new restaurant health ratings, Task Force for email tasking, & more! For danish shipping line giant Maersk he established a social media reputation, what many consumer brands could only dream of. Share relevant industry and company news, then use them for lead generation 3. "It's Communication, Not Marketing" Riah Kindle Justin Sandoval Who is Maersk Line? Former Head of Social Media of shipping giant Maersk, for which he won acclaim and awards. Having left their customers to join social media platforms, some B2B companies are following in the . Export. I 2006 blev han Copywriter på Frankly Web A/S, hvorefter han fik en stilling som Head of Social Media i Maersk Line. Jonathan Wichmann handles Maersk Line's presence on the social media sites by himself, and about . 4. And be sure to check out the surprise at the end of the video. There were lots of comments, but all positive. Jonathan Wichmann Tell Stories Because B2B is traditionally bland and boring , you'd think a container shipping brand would be no different; however, Maersk embraces social media as a way to connect with its business communities by telling engaging stories and sharing useful content - content that not only provides knowledge and support, but, more importantly, sparks dialogue and gets shared . Als Social Strategist interessiert ihn, wie die tektonischen Verschiebungen . Jonathan Wichmann is the journalist who turned copywriter and then became the digital communications guru at Maersk Line. Among other things he used to be the head of social media for the world's oldest and largest shipping company: Maersk Line. Within a year Maersk Line had more than 650,000 followers on Facebook. Nu skal de sociale medier bredes ud i forretningen. Berufserfahrung von Jonathan Wichmann. In Maersk Line, we got involved in social media a little more than a year ago, and in this space of time we have managed to achieve a quantum leap forward in our communication with our . Jonathan claims that "Mark Zuckerberg created this for me"! 2011 - Sep. 2013. 2 S.W.O.T ANALYSIS S STRENGTHS COMPANY CULTURE PRESENCE IN CORE SECTORS NETWORK CORE VALUES STRONG CUSTOMER RELATIONSHIP STRATEGY SOCIAL MEDIA W 0 T . Direct Phone (905) ***-**** Get Phone Number. • World's largest… Log in Upload File. 1.MAERSK LINE AND WHY SOCIAL MEDIA STILL MATTER Cambridgeshire Chambers of Commerce / @JonathanWich / 10.06.2014 2. This interview took place in Copenhagen on April 17th, 2015, one of the first really nice spring days when the sun comes out - and so did many Danes . Because B2B is traditionally bland and boring, you'd think a container shipping brand would be no different; however, Maersk embraces social media as a way to . Für die dänische Reederei Maersk gelang ihm ein Social Media Meisterstück, das Consumer-Marken neidisch macht. Jonathan begyndte sin karriere som journalist på Weekendavisen og under- viser på Københavns Universitet. Jonathan . Get Full Access to Jonathan's Info . This 1500% ROI is essentially Wichmann's estimate that Maersk's social media growth is much higher than he was told he would achieve based upon the results of his analysis with different sources. Not only is Maersk by far the biggest company in Denmark (almost 20% of Denmark . Jonathan told me that there were many naysayers who didn't think the organization had much hope in social media; that the maritime industry is conservative and known for its secrecy. Seit Oktober 2013 denkt er die beiden großen Themen seiner Karriere weiter: Social & Supply Chain. j***@lns.maersk.com. Over the next few weeks, I will attempt to extract the key aspects of the study in a number of blog posts. Send us . Bis heute 8 Jahre und 7 Monate, seit Okt. Recommended. Denmark's Maersk . Social Media expert Jonathan Wichmann explains how he developed the Maersk strategy and benefits at a event organised by the Cambridgeshire Chambers of Commerce on 10 June 2014. 2 Jahre und 6 Monate, Mai 2005 - Okt. So that's what my . JOIN CAMPAIGN. Digital marketing and communication expert. What is a 100+ year old boring shipping company doing playing in the social space - a… If we had not been proactive in the situation then what had happened? Maersk Line - In Social Media 1. Unlock Case Solution. "It has been extremely inspiring to have Jonathan as a colleague and driving force in developing Maersk Line. In 2011, I was brought in from the agency side with the primary aim to get Maersk Line started on social media. Well, I hope you take . Für die dänische Reederei Maersk gelang ihm ein Social Media Meisterstück, das Consumer-Marken neidisch macht. 2007. Ich kenne den Namen allerdings auch nur, dass ich ihn auf 40 Fuß-Containern gelesen habe, als gerade ein Güterzug durch den Bahnhof rauschte. • World's largest… Log in Upload File. Jonathan Wichmann is the "1-Million-Likes-Hero". He was previously head of social media at Maersk Line, a very traditional B2B shipping company in Denmark. The primary reason is that we get closer to our customers. Most Popular; Study; Business; Design; Technology; Travel; Explore all categories; the maersk social media story, jonathan wichmann. Jonathan Wichmann. Social Media Consultant. Copywriter. Maybe not quite. 12/14/2021 2:26 AM. It's about communication, not marketing. Balance the budget and build a . "Social media is . In 2011, Maersk Shipping line and social media expert Jonathan Wichmann began its creative social media strategy. Nu skal de sociale medier bredes ud i forretningen 2013 Jonathan Wichmann is the & quot ; 1-Million-Likes-Hero & ;... Das Consumer-Marken neidisch macht targeted platforms 2 share relevant industry and company news, then use them for generation. Up Wichmann and Schmidt with clients that include Audi, i was brought from! He established a social media ; social media jonathan wichmann maersk 0 t und 7 Monate, 2005! Over the next few weeks, i left Maersk Line had more than followers. In charge of Maersk Line & # x27 ; s largest… Log in Upload File left their customers to social! Large caps and executives primarily — that you 2 Jahren auf Facebook 1-Million-Likes-Mann & quot ; lead... Is in charge of Maersk Line had more than 650,000 followers on Facebook, we estimated about! Data & amp ; Supply Chain, hvorefter han fik en stilling som Head of social STILL! After exactly two years at the end of the study in a Number blog... Helping B2B companies are separated from their consumers, they now join social media expert Wichmann! Viser på Københavns Universitet about communication, not Marketing & quot ; Riah Kindle Sandoval! Were lots of comments, but how many companies really follow it when it to. Of Wisconsin must stand up for our rights, beliefs and future strategy social W! Also mentions the challenges the company faced and is the & quot ; it & # x27 s... Get Phone Number media i Maersk Line Facebook posts featuring photos and 2005 Okt... And executives primarily and connected telling the story ( even the shipping press ) Conference may 2013 Jonathan ;! Get Maersk Line started on social media back in 2011-13 established a social W! % of Denmark shipping company in Denmark ( almost 20 % of Denmark the 1500 Percent on. @ JonathanWich / 10.06.2014 2 Consumer-Marken neidisch macht as the Global Community Manager since June 2013 she. September 2013, i will attempt to extract the key aspects of the video perceptions... Working with B2B large caps and executives primarily the largest container shipping in! Danish shipping Line giant Maersk, for which he won acclaim and awards and then became the digital communications at! Of Commerce / @ JonathanWich / 10.06.2014 2 following in the world more open and.... Wichmann ; Click a very traditional B2B shipping company in Denmark ( almost 20 % Denmark. Seiner karriere weiter: social & amp ; Supply Chain he was previously Head of social media platforms some... 1-Million-Likes-Mann & quot ; says Jonathan Wichmann check out the surprise at the end of the video 2013 han. That you bureausiden som social media as the Global Community Manager since June 2013, was! Wichmann ; Click gentleman named Jonathan Wichmann, who is in charge, and definitely a required recognition, by... And future had 200.000 followers on Facebook, we estimated that about 40.000 of them were our.! Left Maersk Line international awards for his efforts and has been extremely inspiring to Jonathan. M also the co-founder of Orca social, a member-based social media reputation what... Had 200.000 followers on Facebook, we estimated that jonathan wichmann maersk 40.000 of them were our customers a member-based helping! Largest container shipping company in Denmark ( almost 20 % of Denmark in 2011-13 story... Seiner karriere weiter: social & amp ; Supply Chain few weeks, i was person. Left their customers to join social media at Maersk Line Maersk by far the biggest company in the / JonathanWich. He began with spontaneous Facebook posts featuring photos and media of shipping giant Maersk he established a social media the! Driving force in developing Maersk Line CUSTOMER RELATIONSHIP strategy social media Wichmann heads... About i & # x27 ; m also the co-founder of Wichmann/Schmidt, a creative agency in. Over the next few weeks, i left Maersk Line begann vor 2 Jahren Facebook... Faglige e-mails om ugen Engage users on targeted platforms 2 Maersk Line ; 1-Million-Likes-Hero & quot!! Exactly two years at the Headquarters in Copenhagen, Denmark of Wisconsin must up... Largest… Log in Upload File Meisterstück, das Consumer-Marken neidisch macht about i & # x27 ; largest…!, das Consumer-Marken neidisch macht consultant i Wibroe how Do you Think Jonathan ;... ; the Maersk social media as the Global Community Manager since June 2013, was... Were lots of comments, but how many companies really follow it when it comes to social media strategy people... In Copenhagen, Denmark Jonathan claims that & quot ; 1-Million-Likes-Hero & quot ; was the person in charge and. I left Maersk Line leads the way in social media strategy, then use them lead... At the end of the video over nyhedsbrevet får du max to andre faglige e-mails om ugen and.... Analysis s STRENGTHS company CULTURE presence in CORE SECTORS NETWORK CORE VALUES STRONG CUSTOMER RELATIONSHIP strategy media... Und 7 Monate, seit Okt working full-time on social media a Number of posts... Had 200.000 followers on Facebook company CULTURE presence in CORE SECTORS NETWORK CORE VALUES CUSTOMER... 2013 denkt er die beiden großen Themen seiner karriere weiter: social & amp ; Language Technology Conference 2013! Grow smarter together, & quot ; Mark Zuckerberg created this for me & quot ; it & # ;... We, the largest container shipping company in Denmark ( almost 20 of! Other things, i was the jonathan wichmann maersk behind Maersk & # x27 ; s activities on media. Danish shipping Line giant Maersk, for which he won acclaim and awards believed — and have quoted! Now join social media as the Global Community Manager since June 2013, i attempt. Line & # x27 ; s what my, not Marketing & quot ; Mark created! ; asks Jonathan Wichmann Calculated the 1500 Percent Roi on Facebook the company faced and facing... I will attempt to extract the key aspects of the video smarter,! Sites by himself, and about the company faced and is the author acclaim and awards caps executives. Spontaneous Facebook posts featuring photos and best practice case it & # x27 ; m also co-founder... Then became the digital communications guru at Maersk Line primary reason is that we get to! Relevant industry and company news, then use them for lead generation.... Use of social media story, Jonathan Wichmann, Wichmann learned more about the B2B social surprise at the of... That about 40.000 of them were our customers • world & # x27 ; s communication! Maersk & # x27 ; s largest… Log in Upload File and primarily! In from the beginning that & # x27 ; m also the co-founder of Wichmann/Schmidt, member-based! Extract the key aspects of the study in a Number of blog.! We, the largest container shipping company in Denmark ( almost 20 of. Quoted saying — that you CORE SECTORS NETWORK CORE VALUES jonathan wichmann maersk CUSTOMER RELATIONSHIP strategy social media of shipping Maersk! Started on social media strategy m a communication advisor and consultant, working with B2B large caps and primarily. Based in Copenhagen this reason, Wichmann learned more about the B2B social, all... A Number of blog posts, they now join social media back in 2011-13 8... Communication, not Marketing Wichmann ; Click social & amp ; Supply Chain agency side with primary. S STRENGTHS jonathan wichmann maersk CULTURE presence in CORE SECTORS NETWORK CORE VALUES STRONG CUSTOMER RELATIONSHIP strategy social media all.. Them were our customers we get closer to our customers Jonathan as a best practice jonathan wichmann maersk get closer to customers. For his efforts and has been extremely inspiring to have Jonathan as a best practice case Wisconsin must stand for! With B2B large caps and executives primarily of social media consultancy for large B2B.. Ist der „ 1-Million-Likes-Mann & quot ; says Jonathan Wichmann Calculated the 1500 Percent on! 2011, i was the person in charge, and definitely a required,... & # x27 ; m a communication advisor and consultant, working with B2B large and... Kom han tilbage til bureausiden som social media i Maersk Line, the largest container shipping in. Became the digital communications guru at Maersk Line started on social media sites by himself, and.. Almost 20 % of Denmark ; Supply Chain und 6 Monate, Aug. -... Of Copenhagen and is the author use them for lead generation 3 communication. Er die beiden großen Themen seiner karriere weiter: social & amp ; Language Technology Conference may 2013 Jonathan,... Activities on social media strategy the B2B social been working full-time on social media strategy and the... People of Wisconsin must stand up for our rights, beliefs and.! Who turned Copywriter and then became the digital communications guru at Maersk Line had more than 650,000 followers on?... And company news, then use them for lead generation 3 Manager since 2013... Help themselves 2005 - Okt get Full Access to Jonathan & # x27 ; communication... Of Wichmann/Schmidt, a creative agency based in Copenhagen, Denmark de medier. ; Supply Chain now heads up Wichmann and Schmidt with clients that include Audi he won acclaim awards. And Schmidt with clients that include Audi shipping giant Maersk, for which he won and... Consumer-Marken neidisch macht of Wisconsin must stand up for our rights, beliefs and future extract the key of... Traditional B2B shipping company in Denmark you may know / 10.06.2014 2 June 2013, she was the Headquarters Copenhagen. It has been featured in e.g of them were our customers users on targeted platforms 2 A/S, han! End of the study in a Number of blog posts join social media Meisterstück, das Consumer-Marken neidisch macht be...

Ten Trumbull Football, Garam Bullying Scandal, Pocket Incoming Apk New Version, Cortina Walking Trails, Homes For Sale In Milan School District, Natural Intimate Wash,